Shareholder Letter


Dear Shareholders,

This year has been one for the record books. In the 2014 fiscal year, Apple has once again been successful. With new innovation and a strong business approach, Apple achieved flourishing sales and revenue.

We are proud to announce significant growth this year. From the 2013 fiscal year, Apple has seen a rise in numbers that reflect its dedication to its products, customers and shareholders. These successful numbers show that we are creating long-term value for our stakeholders through commitment to the company. Below is our performance for the 2014 fiscal year

  • The total revenue was $182.8 billion, a 7 percent increase from 2013.
  • The operating income is $52.5 billion, a 7 percent increase from 2013.
  • The net income for this year is $39.5 billion, a 6.68 percent increase from 2013.
  • The diluted earning per share for this year was 6.45, an increase of 13.6 percent.

Product Successes

As I’ve stated in previous news releases, the 2014 fiscal year displayed record numbers with the largest iPhone launch in apple history. The new iPhone 6 and 6 plus proved our amazing innovation capabilities. As we head into the holidays, we are looking at our strongest product lineup ever for Apple. We are also looking forward to our new products and services for 2015.


As well as these products, Apple is constantly looking for more ways to enhance our current products as well as innovate new ones. Among these products are iTunes and iTunes store, Mac App Store, iCloud, Apple Pay and other operating system software.

Business Strategy

Apple is dedicated to maintaining our business strategy of uniqueness in the ability to design and develop its own operating systems, hardware, application software and services to provide its customers products and solutions with innovative design, superior use-of-use and seamless integration. Furthermore, Apple is working diligently to expand its third-party distribution to effectively reach more of its customers. This will in turn provide high quality sales to ensure the long-term value of the company.

The Future

The future financial condition of the company is based upon the company’s ability to innovate and continue to develop. We fully expect and feel confident that we will prosper along with the company.

Apple offers world-class products with superior innovation that will increase the long-term value as a shareholder. You are an important part of this company and play an important role in the success of our products.


Tim Cook, CEO



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